https://www.anthonyreeves.co/leadership daily 0.75 2026-03-16 https://www.anthonyreeves.co/leadership/average-is-approaching-wcxl3 monthly 0.5 2026-03-16 https://www.anthonyreeves.co/leadership/average-is-approaching monthly 0.5 2026-03-16 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e-lf8wx-bjxtx-haxl7-6ggkd monthly 0.5 2023-08-07 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e-lf8wx-bjxtx-haxl7 monthly 0.5 2023-08-07 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e-lf8wx-bjxtx-e3wmd monthly 0.5 2023-06-21 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e-lf8wx-bjxtx monthly 0.5 2023-06-21 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e-lf8wx monthly 0.5 2023-06-13 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/aadea852-85e6-403f-8fec-e1edf6a3f269/Hersey+KPMG.001.jpeg Leadership - Creativity and Innovation (sure, and AI). The first slide that made people squirm was a quote from Jeff. Innovation is the lifeblood of a company. If you're not innovating, and your competitors are innovating, you are going backward in business. In shareholder and quarterly results meetings, investors should ask, "How are you Innovating?" https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/e720a320-6946-485a-8636-8b92aa425a2a/Hersey+KPMG+2.001.jpeg Leadership - Creativity and Innovation (sure, and AI). The second uncomfortable slide concerns the single key challenge large businesses face today. The competition brands face does not come from similar companies; competition comes from the internal challenges of a company - inhibiting people from creating, innovating, and growing. The phrase, "We have done it this way for years," is a red flag to a company's outlook. https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y-45g3e monthly 0.5 2023-06-06 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx-nxd3y monthly 0.5 2023-05-30 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf-ejmkx monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/353b1d5d-f386-44a1-8955-2aefe81fb2e8/2022_08_03_talent_shortage_ac3QoWY.png Leadership - The Importance of Talent and Investing in Human Intelligence. - For the agency sector to evolve, it must invest in talent at all levels. Otherwise, it will become a race to the bottom. Much has changed in 2023, yet the lack of investment and treating talent as a commodity is clear. (Q4 2022.) https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze-6efzf monthly 0.5 2023-05-02 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/ee428647-253d-444a-88c1-d7bb2ea471d2/Screen+Shot+2023-04-20+at+7.12.58+AM.png Leadership - Stable Diffusion, ChatGPT, Bard + Stock Images. - Only Tier 4 work will immediately be designed by Stable Diffusion. https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas-mexze monthly 0.5 2023-04-20 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/e0237ec5-e297-4b92-ba83-df07ef445123/The+Growth+Leader.001.jpeg Leadership - Growth: People are the singular key. - To be a brand that customers believe in. You first have to believe in yourself. Belief, Belonging, and Behavior are three Principles I have found successful in becoming a Brand that employees and customers believe in. https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa-9jxas monthly 0.5 2023-04-06 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf-7h3xa monthly 0.5 2023-03-28 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc-jdgwf monthly 0.5 2023-03-21 https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z-d54xc monthly 0.5 2023-02-20 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/5cc5e031-7802-4826-b1e9-36f05cf2a5a6/little+things.jpg Leadership - From little things, big things grow. - From little things, big things grow. This is one of the most famous images of Australia. It’s an eight-year-long story and how Vincent Lingiari (an indigenous Australian) fought for landrights. His fight started small with a sit-down, and that led to bigger things. The image depicts the then Australian Prime Minister pouring a handful of sand into Vincent’s hands giving Indigenous ownership. https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company-y7dkz-f2fy2-h4zzp-ee58e monthly 0.5 2023-01-27 https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company-y7dkz-f2fy2-h4zzp monthly 0.5 2023-01-27 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/cab99632-894e-4ff4-be32-d4fb6d5f80f1/allisonhatch-antonyreeves-560.jpeg Leadership - Customer-first: can AI make it happen? - Make it stand out On stage at Cannes. Adobe also wrote about the study saying that AI in briefs removes a portion of creatives’ skepticism, enhances and accelerates speed to concepts. https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company-y7dkz-l6mdz monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/502ab6c6-87d6-4984-b15c-ebfff78fe072/IMG_0816.jpeg Leadership - TikTok: the unoriginal platform - TikTok has exploded in popularity over the past few years, with millions of users worldwide creating and sharing short videos set to music. However, TikTok has its fair share of criticisms. One of the main ones is that it is an unoriginal platform, with users copying and replicating content created by others. An example is the proliferation of dance trends. Just about every week, a new dance trend goes viral, with users creating their versions and sharing them on the platform. Wednesday: For instance, the Wednesday dance, named after the Netflix series, was a trend that recently took over TikTok. While it's great to see people having fun and being creative, it's hard to deny that these dance trends are essentially just people copying each other. More unoriginal: I have heard that the unoriginality of TikTok may be its great undoing. Yet the platform continues to grow, and it's more than dance that is unoriginal on TikTok. Stunts and pranks are also famous for copying on the platform. Celebrities: Even celebrities have been known to get in on the copying action on TikTok, as well as creating their own, many copy and replicate trends and challenges. This lack of originality can frustrate users and advertisers looking for fresh and innovative content. https://www.anthonyreeves.co/leadership/mptdvswfbphdxtg4stuuugsd62so7z monthly 0.5 2023-02-15 https://www.anthonyreeves.co/leadership/a-centre-of-excellence-for-innovation monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1629833963492-7RB5VEYGPERR8746LE2P/flat-colorful-design-concept-innovation-260nw-1009256863.jpeg Leadership - A Centre of Excellence for Innovation. “To demonstrate how bad Innovation really is, and how people don’t understand Innovation and Creativity, do a Google search for an image on innovation - it is hard to find a decent image without a lightbulb.” https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company-y7dkz-f2fy2 monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/2cbaacec-a809-4366-a611-0bb099d66d20/allisonhatch-antonyreeves-560.jpeg Leadership - Customer-first: can AI finally make it happen? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company-y7dkz monthly 0.5 2021-08-18 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1628706969208-2W314S18DFU92AD47D0N/wbw.jpg Leadership - Kill Presentations. - I love presenting. But I love ideas more. And agencies love a good presentation. In fact, I see "must be a stellar presenter" written in job descriptions all the time. But there's a problem with that. The way you tell (sell) your story can make all the difference. A good presenter will always win, even if the idea is bad. (I would encourage any advertising leader to read this book. Much of what I learned at Amazon is covered here.) The death of PowerPoint Amazon's decision to kill PowerPoint [persoanlly was a bit harsh from my creative pov] has allowed them to keep up with the rapid growth and complexity of their business. https://www.anthonyreeves.co/leadership/is-every-company-a-tech-company monthly 0.5 2021-08-11 https://www.anthonyreeves.co/leadership/experience-is-the-brand monthly 0.5 2021-06-28 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1624889351305-J294IIYP1OSSF9IL08C2/AmazonFlywheel_Updated.png Leadership - Experience is the Brand - Make it stand out This is the core of Amazon [known as the Amazon flywheel]. Growth happens by focusing on the customer. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1624891776688-JLAMC3U6D99QZCF3PGTP/Screen+Shot+2021-06-28+at+7.49.20+AM.png Leadership - Experience is the Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonyreeves.co/leadership/lets-go-live-commerce monthly 0.5 2021-06-21 https://www.anthonyreeves.co/leadership/business-crossroads monthly 0.5 2021-06-17 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1623968856564-G12DBF4XI76I7KXUN255/nike-stock.png Leadership - Business Crossroads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anthonyreeves.co/leadership/what-does-hr-have-to-do-with-innovation-and-creativity monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1623364834869-DWW3M5GQNBG39OHRBPLA/chart.jpeg Leadership - What does HR have to do with Innovation and Creativity? - Make it stand out Same number of people. But which team will hold ideas back? https://www.anthonyreeves.co/leadership/grow-like-amazon monthly 0.5 2021-06-09 https://www.anthonyreeves.co/leadership/happiness-vs-garatitude monthly 0.5 2021-03-09 https://www.anthonyreeves.co/leadership/2021-courage-to-change monthly 0.5 2020-12-21 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1608571585114-BYHOILWEK8A7389UDPVS/Screen+Shot+2020-12-21+at+9.26.14+AM.png Leadership - 2021: Courage to Change? https://www.anthonyreeves.co/leadership/the-growth-leader monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1607369157247-IVOA443V12PUAOG4OF5N/Screen+Shot+2020-12-07+at+10.01.35+AM.png Leadership - Grow like Amazon. https://www.anthonyreeves.co/leadership/are-we-crazy monthly 0.5 2020-12-04 https://www.anthonyreeves.co/leadership/2021-the-great-talent-crisis monthly 0.5 2020-11-24 https://www.anthonyreeves.co/leadership/experience-is-the-new-brand monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1605035624274-GQAMPH9BRK9FQA7M27X8/Screen+Shot+2020-11-10+at+8.51.14+AM.png Leadership - Experience is the New brand. https://www.anthonyreeves.co/leadership/people-first-strategy-second monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1603993598604-Q04R6IM5WHE9DL1PHV95/IMG_3962.jpg Leadership - People First. Strategy Second. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1603993629090-5GWRWKCNKKLX3O52XSNA/IMG_3966.jpg Leadership - People First. Strategy Second. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1603993695952-QH49AR13U7V9XJCTT9IQ/IMG_3970.jpg Leadership - People First. Strategy Second. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1603993724116-V390QZHDDHVLWHG6S1YN/IMG_3967.jpg Leadership - People First. Strategy Second. https://www.anthonyreeves.co/leadership/amazon-a-culture-of-growth-and-innovation monthly 0.5 2020-10-26 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1603735324097-DNCRTMITVYHHZM03WMSI/image.jpg Leadership - Amazon: A Culture of Growth and Innovation. How does Amazon make it happen? By fostering a culture of innovation. https://www.anthonyreeves.co/leadership/2019/3/11/eq monthly 0.5 2020-10-08 https://www.anthonyreeves.co/leadership/2019/3/11/echo-range-mx-2rxcs-dy9hg monthly 0.5 2020-10-08 https://www.anthonyreeves.co/leadership/2019/3/11/ahi-point-wa-2xhzd-crd8y monthly 0.5 2020-10-11 https://www.anthonyreeves.co/leadership/2019/3/11/haauknee-slabs-az-sntak-64axx monthly 0.5 2020-10-11 https://www.anthonyreeves.co/leadership/2019/3/11/monmouth-glacier-ak-sy7cd-83mah monthly 0.5 2020-10-06 https://www.anthonyreeves.co/leadership/2019/3/11/misty-mountains-me-menex-zm635 monthly 0.5 2020-10-11 https://www.anthonyreeves.co/keynotes daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601133817378-4I31GVP03WQ8DJ5P4LWW/IMG_1432.JPG Keynotes https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/a3e8c2fd-990f-46b8-afaa-0806da798c3c/55129803780_e44029f435_o+%281%29.jpg Keynotes https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601484466047-OXKPZIC8BA8YZNBQVVE4/Screen+Shot+2020-09-30+at+9.47.22+AM.png Keynotes https://www.anthonyreeves.co/home daily 1.0 2026-03-30 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601072830923-GAVPK4PKGZ1V6GM7XNKH/amazon-png-logo-vector-1.png Home Amazon logo with black background and orange smile arrow. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601073133316-K38OB8C9XJR3DT0P6WWU/nike.png Home A black and white cartoon comic strip featuring a person in a penguin costume talking to a smaller person, with multiple speech bubbles and dialogue. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601074067217-5BDUFMNHQMXTZAWUK85P/brand.gif Home Diageo logo in magenta on a white background https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601074531538-MTLCRDSOLT4I160QLTKX/lvmh-logo.jpg Home Logo with the initials 'LVMH' above a line, with 'Moët Hennessy Louis Vuitton' written below. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/7fa6b0f1-b9ad-40a6-8f5a-05321aa40bdc/anthony+reeves+quito.png https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/b95a49c8-8c49-46fe-b796-84b3db184773/IMG_0093.jpg Home - Make it stand out “95 % of purchase decision-making takes place in the subconscious. The moment you stop selling products and start wrestling with the uncomfortable questions about relevance, value, and meaning, you find clarity .” https://www.anthonyreeves.co/you daily 0.75 2026-03-16 https://www.anthonyreeves.co/about daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/5edc1f33-748a-4db5-9ad4-546dec4255ac/DMC18-55+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601504835742-4LTRN922HA7O3JRFSTBN/Norway+paper.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601334950006-RGQ7SMVEHKO62YMY7NBX/IMG_2455+2.JPG https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601571743710-V98MVVFEDN73Y6O9VJZL/IMG_2454.JPG https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/a027b6db-fe98-4a75-b3da-686b6ef5fcd1/IMG_3802%25252B2.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/4ba33c4e-ada4-48cb-8d1f-e1ee43720586/IMG_9814.png https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601677848399-KR8IKI3BWZJOXWW61Z55/Screen+Shot+2020-10-02+at+3.30.25+PM.png https://www.anthonyreeves.co/contact daily 0.75 2026-02-18 https://www.anthonyreeves.co/workshop-1 daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/8ecd7d27-b165-4b89-887d-89d79ac977c9/3.jpg The Workshop - Foundation Theory Often a part of a larger initiative (ie, Quarterly Planning), the day is run like a typical Amazon offsite. Frugal, lean, and to-the-point. Anthony will complete significant pre-work to ensure the day and post-event are successful and that initiatives are implemented. Most companies talk about values. Very few build the structure that actually guides decisions. The Foundation Theory is a leadership framework that aligns belief, behavior, and brand so organizations know who they are, and act like it when it matters. Because companies rarely fail from lack of strategy or finances. They fail from misalignment. https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/38417ced-14bf-4937-a9a9-0454c40650c5/AR+headshots4120+1.jpg The Workshop What Leaders Walk Away With This workshop gives leadership teams a working structure to align culture, decision-making, and brand. Participants leave with: A defined Foundation that clearly articulates what the company stands for. A set of operating Principles that guide decisions at every level of the organization. Distinct Brand Characteristics that shape how the company behaves and communicates externally. A shared leadership language that reduces misalignment and accelerates decision-making. A durable framework leadership can use long after the workshop ends. The result is a company that is clearer internally, stronger culturally, and more consistent externally. https://www.anthonyreeves.co/eat-the-donkey daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/fc847083-7d76-416e-b6ef-9b951bb69edd/Eat+the+donkey_+A+manifesto+against+average.png https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/91a74c16-6a70-4e97-a159-bb66d3a1da21/AR+headshots4130.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/04477733-b778-4243-91ca-ae9967e5ea89/2.jpg https://www.anthonyreeves.co/what-to-expect daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg For Event Organizers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg For Event Organizers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg For Event Organizers https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/bdd91a5d-7f20-48a3-be77-87d8dd06fefc/AR+headshots4102.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1602433163114-YXF0Y5MZGOR8MKMGUW4L/dmc2.jpg https://images.squarespace-cdn.com/content/v1/5f6e10b2ad5b8a3f3b33a97c/1601056839033-903476HDYMSJTBD7BMG1/IMG_1361.PNG https://www.anthonyreeves.co/get-started daily 0.75 2026-03-16 https://www.anthonyreeves.co/get-started/p/relationship-with-youothers-sxr54 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.anthonyreeves.co/get-started/p/relationship-with-others-dwry6 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.anthonyreeves.co/get-started/p/relationship-with-you-89ypp monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You