It’s never a straight line.

Book Anthony
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Growing up.

I grew up a pretty average kid. With one big exception. We spent year after year, month after month, exploring the Australian Outback and High Country. We did school by correspondence or by the air (that's me in the red check hat doing school work, washing on the fence line), slept under the stars, and often didn't see other humans for weeks. I learned math while sandwiched between two smoking parents in the front seats of a Series II Land Rover, calculating whether, if we have X gallons of gas/petrol and use about X gallons per mile, we would have enough to get to the next town three days away. And yes, we ate donkey to survive.

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Performance Sport.

I've had a passion for individual sports since I did my first bike race. Today, I'm still competing and loving it. Early in my sporting career, I bounced between marathons, ultras, and cycling. And while I wasn't world-class in either discipline, I was above average in all of them. Ironman found its way into my life. I’ve raced at the World Championships in Kona and stood on National Championship podiums. I have come 2nd in 50-mile running races, half-ironman, and everything in between. Now, I appreciate sport more for friendships, and like nothing more than being on my gravel bike with my family at the finish line.

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Global presence.

I love what I do. I love meeting people, sharing what I have learned in leadership and customers. My goals are always practical and actionable impact. Rather than focusing on the untouchable future, I take an anthropological approach and focus on where customers are heading, scan the near horizon for emerging technologies and disruptive shifts in consumer behavior, and translate these into pragmatic plans for digital transformation. I love to write, and my views have appeared in a wide range of international publications, including Forbes, Fortune, Inc, Digiday, and the Wall Street Journal.

I have been fortunate to work with some of the best in the business, and on some of the best brands in the world.

I have been fortunate to work with some of the best in the business, and on some of the best brands in the world.

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